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Mega event advertising
=Mega Event Advertisement=
Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, even attracts a subset of viewers interested primarily in the advertising content. This type of advertisement is an increasingly common television phenomenon as televised mega-events become more popular and available globally.
==Origin==
In response to the high production costs of early television, broadcasters envisioned a business model much like the successful radio broadcasters of the time. This led the Federal Communications Commission (FCC) to permit commercial advertising on television broadcasts in May 1941. The first television advertisement, a very brief advertisement for Bulova watches, aired on July 1, 1941 before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.
Broadcast mega-events, particularly by radio, were not uncommon prior to the widespread adoption of television as a form of home entertainment. However, the affordability of television sets and other technological barriers kept television mega-events relatively uncommon until at least the 1950’s and 60’s. As the entertainment value of televised mega-events increased with the addition of improved picture resolution, audio and production quality, so did viewership and the opportunity to reach large audiences. Simultaneously, television advertisements developed into increasingly sophisticated, persuasive and targeted forms of communication. Many of the earliest and most notable television mega-event advertisements are associated with the Super Bowl, but other similar mega-events such ESPN’s X Games have become in part defined by the advertising backdrop that accompanies them.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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